Go-to-market execution for impatient founders
Start a new brand, reposition an existing business, launch a new product, roll out a high-converting website, or expand into new regions
Launch new products faster
Develop a unique positioning, messaging, pricing, and channel strategy to acquire the most profitable customers. Clearly establish the category you operate in, the problem you solve, and the value you deliver.
Everything I advise is rooted in real consumer thoughts and behaviours, not guesswork. This approach is achieved through customer interviews, review mining, and the application of the jobs-to-be-done framework.
Receive ready-to-implement messaging, including website copy, emails, sales decks, and social media creatives. Utilise rapid testing and interviews to quickly learn which messaging or growth channel works and why.
I thrive on generating fresh ideas to elevate your product and its customer value proposition, using the power of customer insights and psychology to foster differentiation and drive growth.
How we can work together
I deliver the most value in projects that have clear goals, defined deliverables, and measurable commercial results.
Positioning & Messaging
I specialise in crafting positioning, messaging, and customer value proposition for your brand, product, or service across B2B, B2C, and B2B2C markets.
I work with brand new start-ups and products to achieve product-market fit, as well as with established scale-ups to accelerate the growth of their current products in new regions, markets, categories, or audiences.
Go-to-market Execution
For new products, I can lead the launch, including the pre-launch activities, website rollout, social media readiness, and campaigns to generate initial demand.
For existing products, I can conduct an audit to identify potential growth in new regions, markets, categories, or audiences and design an experiment to test the new growth strategy.
Coaching, Advisory & Training
I support executive teams and marketing professionals with advisory services, executive and team coaching, and tailor-made workshops focused on management, marketing, and AI.
My top workshops include:
— Launching marketing campaigns
— Effective team management
— Growth and experimentation
— Unlocking the power of AI
Achieve Your Goals with our help
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Discover my projects
My recent projects span the Fitness & Health, B2B, and Luxury industries, focusing on go-to-market, rebranding, and growth.
Meet Our Team of Wordsmiths
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My experience at a glance
— 19 years of brand and marketing experience
— 10 years with top corporates: Nestlé, Orange, EE, and Intuit
— CMO on 3 occasions: Adzuna, Nexford University, and CAROL Bike
— 9 years of leadership in product marketing
— Over 100 new product and service launches
— 10+ websites successfully launched
— 5 end-to-end executions of branding projects
— Managed a £500m P&L at EE
— Executive MBA with distinction from London Business School
— Certified coach and lifelong learner
Passion projects that made me a bettermarketer
Trained over 2,800 marketers on Udemy
I have designed, created, filmed, edited, and launched 2 courses on Udemy, attracting 2,800 students and achieving a 4.5 rating. These courses are 'AI in Marketing' and 'Multi-Channel Marketing Campaigns'.
Launched an e-commerce in the intimacy space
I launched my own e-commerce selling intimacy-enhancing chocolates. So far, I've sold over 5,000 chocolates via DTC, using primarily organic viral strategies and collaborating with content creators on TikTok.
Grew my TikTok account to over 9,000 followers
To deepen my understanding of TikTok and content creation, I've begun producing short-form content and creating trending videos for TikTok, covering topics such as career, marketing, startups, and intimacy.
Explore our Recent Articles
Explore our latest articles
Regular blog posts on writing, content marketing, copy strategies, etc.
Frequently asked questions.
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Coaching is a process of working with a trained professional to achieve personal or professional goals. Our coaching services can help you develop new skills, overcome challenges, and achieve greater success in your business or personal life.
Consulting typically involves providing specific expertise or advice to address a particular problem, while therapy is focused on addressing mental health issues. Coaching, on the other hand, is focused on helping individuals achieve their personal or professional goals through a collaborative, goal-oriented process.
We offer a variety of coaching services, including business coaching, executive coaching, career coaching, and life coaching. Each service is tailored to meet the specific needs and goals of our clients.
The length of coaching can vary depending on the individual and their goals. Some clients may only require a few sessions, while others may benefit from ongoing coaching over a period of several months or even years.
The cost of coaching varies depending on the type of coaching and the length of the engagement. We offer a range of coaching packages and pricing options to meet the needs of our clients. Contact us today to learn more about our pricing and packages.