Projects with clear outputs and outcomes
I deliver the most value in projects that have clear goals, defined deliverables, and measurable commercial results.
Branding
All brand projects begin with consumer insight gathering, category definition, competitor analysis, segmentation, ICP (Ideal Customer Profile) definition, and jobs-to-be-done.
PROJECT HIGHLIGHTS:
— Positioning
— Messaging framework
— Branding
— Rebranding
— Website launch
Product messaging
Product messaging for software companies includes conducting a competitive review, performing customer interviews, mining reviews, and extracting insights from sales interactions and calls.
PROJECT HIGHLIGHTS:
— Product messaging
- Value proposition enhancement
— Feature naming
- In-product messaging
- Product emails
Sales enablement
For all products with long sales cycles or onboarding processes, I partner with sales, onboarding, and success teams to deliver sales enablement materials featuring high-converting copy.
PROJECT HIGHLIGHTS:
— Sales pitch decks and brochures
— Success playbook
— Lead magnets
— Lead nurture email sequence
Launch plans
Launching a product or service entails orchestrating all the relevant touchpoints to convey consistent messages simultaneously.
PROJECT HIGHLIGHTS:
- Packaging
- Pricing
- Pre-launch plan
- Website revamp
- Content creation
- Distribution channel plans
Campaign launch
I lead strategic acquisition, partnership, B2B2C, or lifecycle campaigns to orchestrate consistent messaging across different channels.
PROJECT HIGHLIGHTS:
- Partnership marketing
- Influencer campaigns
- Onboarding programme
- Upsell campaigns
- Referral programme
- Anti-churn campaigns
Coaching & Training
I combine coaching frameworks with start-up expertise and knowledge to offer fresh perspectives on solving challenges.
My approach is highly personalised, focusing on personal leadership growth, as well as unlocking growth opportunities for companies.
Custom-designed project, just for you
Based on your brief, identified challenges, and an initial assessment of your needs, I will develop a bespoke proposal for you that includes all the key clear deliverables, timelines, and costs.
Your brief
Your brief can be a written document or a call in which we discuss your company, challenges, objectives, budget, and timeline.
My proposal
My proposal will include a plan detailing both the outputs (deliverables) and the outcomes (commercial results).
Client Testimonials
Read what our satisfied clients have to say
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