Consulting to deliver measurable business outcomes
I provide the greatest value in projects with clear goals, clear deliverables, and measurable commercial outcomes.
Branding
All brand projects begin with consumer insight gathering, category definition, competitor analysis, segmentation, ICP (Ideal Customer Profile) definition, and jobs-to-be-done.
PROJECT HIGHLIGHTS:
— Positioning
— Messaging framework
— Branding
— Rebranding
— Website launch
Product messaging
Product messaging for software companies includes conducting a competitive review, performing customer interviews, mining reviews, and extracting insights from sales interactions and calls.
PROJECT HIGHLIGHTS:
— Product messaging
- Value proposition enhancement
— Feature naming
- In-product messaging
- Product emails
Launch plans
Launching a product or service entails orchestrating all the relevant touchpoints to convey consistent messages simultaneously.
PROJECT HIGHLIGHTS:
- Packaging
- Pricing
- Pre-launch plan
- Website revamp
- Content creation
- Growth channels
- Partnership marketing
Custom-designed project, just for you
Based on your brief, identified challenges, and an initial assessment of your needs, I will develop a bespoke proposal for you that includes all the key clear deliverables, timelines, and costs.
Your brief
Your brief can be a written document or a call in which we discuss your company, challenges, objectives, budget, and timeline.
My proposal
My proposal will include a plan detailing both the outputs (deliverables) and the outcomes (commercial results).
Client Testimonials
Read what our satisfied clients have to say
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