Nexford University | CMO
EdTech | CMO Role
Client
Nexford University is an American online university built based on the SaaS business model.
Goal
Launch a university from scratch and acquire the first 1,000 students.
Approach
Funnel acquisitions from social media channels to events, webinars, and telesales.
Result
Built an acquisition engine and acquired 1,500 students in less than 2 years.
Context
Nexford University is an American online university built based on the SaaS business model. I joined Nexford to establish marketing from scratch.
Project
2-year, full-time Chief Marketing Officer position
Achievements
- Defined the customer value proposition and messaging.
- Launched a new brand and website.
- Established social media presence: 107K followers on Facebook and 25K on Instagram.
- Built an acquisition engine: attracted 1,500 learners in less than 2 years.
- Launched B2B2C partnerships with top banks and telecommunications companies.
- Built virtual marketing and creative teams in-house. Launched and scaled a telesales team of learning advisors.