Petersham Nurseries | Consulting
DTC | Positioning
Client
Petersham Nurseries is a Michelin-starred restaurant located in Richmond.
Goal
Extend the brand to enable a multi-location restaurant business, as well as growing their e-commerce.
Approach
Conducted workshops to distil the brand ethos and positioning and advised on e-commerce execution.
Result
Petersham Nurseries are operating successful businesses in both Richmond and Covent Garden, as well as online.
Context
Petersham Nurseries, a Michelin-starred restaurant located in Richmond, wanted support in opening its second location in Covent Garden, Central London.
Project
5-day marketing consulting
Deliverables
- Brand positioning – Identifying the brand ethos, values, and positioning.
- Brand strategy – Devising a strategy to extend the brand from Richmond to Covent Garden.
- E-commerce marketing plan – Identifying opportunities and the resources required to scale the e-commerce operations.